1. You feel more immersed in what you’re watching
When you look at the real world you don’t perceive it as just a flat ‘screen’. The rounded nature of your eyeballs gives you peripheral vision too, so that you’re aware of the world extending around you to your sides. By curving the edges of their pictures toward you, curved TVs try to replicate this sense of a world to the side of as well as in front of you, making you feel more immersed in what you’re watching.
2. You feel like you’re experiencing a wider field of view
By curving the edges of their pictures gently forward, curved TVs appear to fill more of your field of view than flat ones – so long as you’re sat in roughly the right position, at any rate.
3. You see more sharpness at the edges of the image
Because curved screens track the natural shape of your eyes better than flat ones, their images look slightly sharper at their edges. It’s this phenomenon that leads to many commercial cinemas using curved screens, since the bigger the screen the more likely your eyes are to perceive a reduction in clarity at the edges if that screen is flat. With this in mind, though, I’d say this sharpness point only applies to very large TVs of 70 inches and more.
4. You feel like pictures have more depth
The first thing many people say when they first try out a curved TV is that the picture feels 3D. This is because the curved screen makes the image exist on multiple depth planes – with a physical foreground and background – like a 3D image (or the world around us, come to that). So important is this depth attribute that Samsung uses processing on its curved TVs to make images marry up more effectively with the curved nature of the screen.
5. You can enjoy a richer contrast performance
Although I haven’t yet seen a wide enough variety of curved TVs to feel confident about confirming this point, the argument goes that since curved screens focus their light towards your seating position rather than scattering it around a wider area like flat TVs do, they can deliver almost twice as much perceived contrast.